Impact of Innovative Practices in Environmentally Focused Firms: Moderating Factors

Document Type: Original Research Paper

Authors

Departamento de Organización de Empresas, Edificio 7D, Universidad Politécnica de Valencia, Spain

Abstract

Innovation and sustainable development have been considered fundamental elements in the
competitive positioning of companies. The synergies between both concepts, known as eco-innovation, must
be considered when designing company policies. The aim of this paper is to analyse which moderating factors
determine how innovative companies perform when implementing a sustainable proactive approach. We
analysed a representative sample of Spanish companies using a quantitative method based on data collected
from the PITEC database. The empirical results show that company and market size, formal innovative
activity (reflected by registered numbers of patents) as well as total expenditure on technology acquisition
influence the eco-innovative orientation of firms.

Keywords